When it comes to paid ads, for the last 4-5 years the new platforms that have been serving up the best ROI is Facebook and Instagram. They are newer, allow a level of demographic breakdown that most advertising platforms don’t even come close to and you can still get really cheap traffic for both primary advertising and remarketing.

The Google ads platform is the veteran here but that comes with a price tag unless we are talking about remarketing people who have already visited your website or youtube channel. We usually don’t do any PPC through Google, only remarketing in fact. 

Facebook Ads Setup & Management

We will research interests based on your brand and goals for the campaign, setup and manage your ad campaigns. In the beginning we split test dozens if not hundreds of ads with the intention to not only tap into the vein of hyper buyers in your demographics but also to split test image, headline, CTR and conversion throughout the funnel. 

• Campaign goals discussion
• Sales funnel audit
• Demographics research/interests research
• Ad account setup
• Ad campaign split tests setup
• Pixel and funnel optimization
• Phase 1 testing
• Refining campaign
• Scaling winners
• Repeat till we hit conversion goals
• Monthly ad spend management

Remarketing Setup

If you are looking to just update your existing sales funnels and cash in on your existing visitor traffic more, outside of webpage optimization you can setup remarketing campaigns on various platforms to help expand out your demographics and also target these visitors with a unique advert to get them to come back to the webpage.

We also offer UTM tag setup and optimization see email marketing for more information.